Action on Smoking and Health (ASH) Scotland is the independent Scottish charity taking action to reduce the harm caused by tobacco.

Over the year’s we have worked closely with ASH Scotland on a number of projects aimed at Professional Bodies, Families and Schools, all requiring their individual approach to a tobacco-free Scotland, but ultimately the same goal, that everyone has the right to good health and to live free from the harm and inequality caused by smoking.

The Challenge

One such challenge was to design a tobacco-free schools resource pack to equip young people with the skills and confidence to make responsible decisions on smoking and their health and wellbeing.

The pack was not only to be a guide to becoming a tobacco-free school but also to be a teaching resource for teachers and other professionals working with young people in secondary schools. With a focus on active group tasks, group discussion, links to video clips, game based activities and printable resources to allow staff to develop lessons relevant to the learning needs of the young people they worked with.

Every secondary school in Scotland was to be eligible for one free copy of the resource pack.

Our Method

After our initial focus group meetings with ASH Scotland we proceeded to develop two separate brochures, Part 1: Guide to becoming a tobacco-free school and Part 2: Tobacco-free schools teaching resources which were housed in a double pocketed folder with USB Card Slits on one of the inside pockets to hold the card which had the links to video clips and printable resource files.

Result

A tobacco-free schools resource pack that addressed a range of themes which is easily accessed and laid out in a clear an effective way for teaching the vision of ASH Scotland to change cultures, attitudes and social norms and to create an environment that supports not smoking.

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