SVA Property Auctions is an independent locally based auction house in Scotland.
If there was ever a ‘Challenge’, it was 2020!
However, while many businesses suffered a down turn in productivity SVA took the opportunity to look inward at themselves and to prepare for better days ahead.
They approached Dajo Creative looking for a complete overhaul of their existing website. SVA desired a site that was fresh, user friendly, embraced the changing working environment and conveyed a strong presence in the market place.
Having obtained a clear brief we prepared initial design treatments for consideration, refined the preferred option in line with the client’s feedback and proceeded to build the new site from scratch.
This required moving the ‘Hosting’ to optain better traffic and security, a faster server network, automatic daily site back-ups, improved customer support and a more cost effective package.
The site was also built on a new ‘Platform’, which improved mobile phone optimisation, a user friendly content management system and improved SEO.
A clean, less cluttered site with improved navigation.
The introduction of a number of interesting and unusual properties to the market through ‘Private Treat Sales’, earlier marketing of their ‘Lots’ before auction and more awareness of Unsold Lots.
A user friendly content management system allowed SVA staff to make their own updates to the site.
But ultimately, as a result of the pandemic, leading to on-line auctions and an increase in prospective customers to the website, SVA now had a site that delivered.